“Virtual museums” and digital platforms have been discussed for years but never as in the last few months have they been the subject of such pressing relevance. Since our movements and life in public spaces have been restricted by unavoidable circumstances, the theme of enhancing cultural heritage through new technologies has been on the agenda. TIM WCAP start-ups have been exploring this area for years. Leveraging the Open Innovation method, integrating not only technical but also humanistic skills, they have created solutions and services that are already available to citizens and the cultural ecosystem.
One of the most interesting is Ttattà Go, a service conceived and developed by AMV Idealab. It is a digital assistant that aims to enhance the food and wine, historical-cultural and natural heritage. In response to requests made by users, using their geolocation, it identifies and suggests in real time what to do, see and eat in their immediate vicinity.
Other applications explore the role of digital tools in popularising art and culture. One of these is definitely ArtPlace, which aims to relaunch the tourism sector by promoting Italian excellence in the fields of art, culture, food and wine. One of the distinctive features of the platform is the opportunity to use Beacons, i.e. small transmitters that some museums or businesses place near works of art or other objects of interest, and which allow you to view a whole series of additional information on your smartphone.