AC Milan and TIM announce a new partnership, which will see the leading Italian telecommunications company become the Telco Partner of the Rossoneri Club, joining its family of Premium Partners. TIM, a company closely connected to the world of sports and committed to inclusion, will become the Back of Shirt sponsor for the Women’s First Team and the Men’s Primavera starting from this season.
The partnership, based on shared values, is part of TIM’s “La Forza delle Connessioni” (The Power of Connections) positioning, which emphasizes how connections bring people closer, creating both sporting and human relationships while offering more opportunities to experience emotions, such as those felt during a football match. These are moments to be shared with friends and family, whether at home or in the stadium, reinforcing the concept of togetherness.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “Today marks the beginning of a valuable journey that unites two institutions and icons of Italian excellence, with deep and solid roots in innovation and internationalization. We are proud to welcome TIM as one of our Premium Partners: a collaboration that perfectly reflects the Club’s vision and strong commitment to developing the next generation of male and female talent, both on and off the pitch.”
Andrea Rossini, Chief Consumer, Small & Medium and Mobile Wholesale Market Officer of TIM, added: “The agreement presented today renews our commitment to sports, particularly football, which is a fundamental part of our culture and tradition. We are proud of this partnership with AC Milan, a new collaboration between two symbols of Italian excellence that invest in talent and share values like tenacity, passion, and the desire to win. We are especially pleased to continue supporting women’s talent in every field, as gender equality cannot wait.”
The agreement also includes the implementation of numerous dedicated activities that will provide the opportunity to experience exclusive moments with both the First Teams and AC Milan Primavera.
Milan, 19 September 2024
