Our connection with music has been strengthened by two important initiatives: our participation to the 75th Sanremo Music Festival as Institutional Partner, and our new partnership with Apple.
Sanremo, partner of the 75th Italian Song Festival
We are once again Institutional Partner of the Sanremo Music Festival, the biggest musical event in our Country that unites different generations and styles. During the Festival, with unreleased arrangements performed by the Sanremo orchestra, we will celebrate Italian music by paying homage to the songs that went down in history, and have moved and connected people across all distances, just like TIM does.
We will bring TIM AI Data Lab technology to the Festival. With cutting-edge tools and Artificial Intelligence, we will follow social media conversations in real time, analyse the audience’s sentiment, and report on the most popular topics. We will also host many of the Festival's artists and have them interact live with the winners of the “TIM ti regala Sanremo” competition, the initiative launched on 31 January that allows TIM customers to win the exclusive chance to experience the Italian Song Festival as stars.
On the final night, we will grant the ‘TIM La Forza delle Connessioni Award’ to the artist most voted for on the MyTIM App and on our social media channels. We will also sponsor the 'Fantasanremo Party Night', the Festival pre-party, hosting various artists and show business personalities.
Finally, the Festival will be the occasion to launch the new commercial featuring the young and talented Mimì, winner of X Factor 2024, another TIM-branded musical competition.n’altra competizione musicale targata TIM.
To the tune of 'Figli delle Stelle', the song that celebrates our new image, we will launch a special offer for our customers, in partnership with Apple.
A partnership with Apple to offer even more to our customers
Music is also the focus of our new strategic partnership with Apple.
Thanks to this agreement, Apple Music will be included in TIM YOUNG & Music, TIM Mobile & Music and TIM Giga & Music plans.
By choosing these plans, our customers will get access to over 100 million tracks, expert-selected playlists, world, premières, interviews and conversations with the most popular figures in the music world, and enjoy new listening experiences with features such as lossless audio and the Dolby Atmos spatial sound.
In addition, through the same partnership, TIMVISION customers will get a 30% discount for the first six months of subscription to Apple TV+, featuring hit series such as Ted Lasso, Severance, The Morning Show and Silo, along with high-quality films and documentaries.
Our goal is to offer increasingly engaging, accessible and comprehensive experiences of the best music and digital content. We continue to innovate and create new connection opportunities, putting our passion for music and entertainment at the centre.