Simplicity allows us to communicate more clearly and effectively to better serve our customers. That is why the TIM Group has decided to streamline its digital communications, starting with its social media presence.
Over the years, the Group’s presence on social media, and particularly Facebook, Instagram and Twitter, has become fragmented and disjointed, with well over 50 accounts scattered across the different platforms. On one hand, this has made it possible to reach a wide audience, on the other, however, the effectiveness of communications has gradually diminished and the risk of losing consistency and specificity has grown.
Therefore, starting 27 July, there will be fewer TIM Group social media channels, and they will focus on specific goals and targets as well as clear and consistent messaging, with integrated editorial plans. In other words, they will reflect the new TIM and express our Group’s true strengths better than before.
We will announce it today with a post on the social media channels which will no longer be active so as to be transparent with our followers and to also let them know where they can continue to follow us.
This is just one piece of a larger project, which will continue with changes to the websites and the Group’s app (on which we will keep you updated), guided by the understanding that simplicity allows us to better serve our customers.