Telecom Italia and Amazon signed an agreement aimed at giving Amazon Mobile App and Kindle for Android App preloaded on TIM devices to their customers, starting from end of 2013. Thanks to this collaboration, TIM Customers will benefit from the easiest access to mobile shopping, the best reading experience on their TIM devices, one click away from Amazon’s large selection, and unique services. This partnership aims at favoring a better integration of ecommerce and mobile services especially relevant in the Italian market.
This initiative confirms Telecom Italia’s commitment towards the development of mobile commerce, a market that will see a significant growth in the coming years especially thanks to the increased penetration of smartphones and tablets worldwide, as well as providing its customers an easy way to access and enjoy the very best mobile shopping and reading Apps.
The preloaded Amazon Mobile App will allow TIM customers to easily browse and shop for products, compare prices, read reviews and make purchases quickly and easily from wherever they are. With Kindle for Android app TIM customers will benefit of a great reading experience on Android devices, with immediate access to Kindle Store with more than 60,000 Kindle books in Italian and more than 2 million titles in English and other languages.
“This agreement, paving a new road in the collaboration between mobile operators and online retailers, is the result of a jointly defined innovative strategy and of a growing attention of Telecom Italia in developing win-win relations with global players, aiming at enriching our customer’s digital experience” says Marco Patuano, CEO of Telecom Italia.
“We’re happy that Telecom Italia offers Amazon and TIM customers now an even easier way to access to Amazon Mobile App and Kindle for Android app” says Xavier Garambois, VP Amazon Europe Retail. “This will bring TIM customers a complete first-class mobile shopping and reading experience”.
Rome, 4 December 2013
