Telecom Italia will be giving the pone cabinets located in Florence’s old town a makeover, adorning them with photographs of the city’s most famous and suggestive monuments.
The photos include different perspectives of Palazzo Vecchio (Florence’s town hall) and the square it is located in, Piazza della Signoria, as well as portrayals of Michelangelo’s David, the city’s Baptistery, Palazzo Pitti, and the Arno River. These images will embellish the doors of Telecom Italia’s telephone cabinets, on the streets of Florence, which connect the client’s home phones to their local hub.
Thanks to a special adhesive film the artistic images will cover the cabinets which are already outfitted with state-of-the-art metallic doors and innovative security locks which have led to a reduction in acts of vandalism.
As a result the 58 cabinets located in Florence town centre will add to the city’s appeal, becoming a part of the urban furniture, as well as a new attraction for tourists and residents alike.
According to Florence town councilor member Massimo Mattei “It is a great initiative to improve the city’s appeal, thanks to which anonymous objects, such as the phone cabinets, will add to the attraction of the city, embellishing it for citizens and visitors.”
Telecom Italia’s initiative will also be introduced in the other principle art cities in Italy; Rome, Turin, Verona, Varese and Cagliari for a grand total of over 300 cabinets throughout the country. The scheme has been brought forward in concert with the respective town councils.
Florence, 26 November 2010
