The tour by Telecom Italia and the Medusa Trio throughout Italy to meet Italian business people and professionals who have chosen “Impresa Semplice” has stopped in Genoa, making it known to the public with an innovative advertising campaign in which the clients are the protagonists. The offer dedicated to small and medium size enterprises is the focus of “A Trio Enterprise”, the special advertising campaign in which the three comedians give the “red arm” symbol to the business people who have chosen the technologically advanced solutions and services of “Impresa Semplice”.
After Lucca, Montesilvano, Nola, Pescara, Alba, Oderzo and Rome, “Un’Impresa da Trio” has come to Genoa to meet Roberto Costa, Director General of Maxelâ, the restaurant and butchers’ chain. The spot, on air on LA7 on 13-17 February, will be dedicated to TIM Valore with solutions for mobile telephony offered by “Impresa Semplice” to companies to better manage the calls in their corporate networks and text messages to customers.
“Un’impresa da Trio” will also be accompanied by a billboard and local press campaign in Genoa.
The campaign has been created by ArmosiA. The director of the spot is Matteo Oleotto and the soundtrack is “Silent Life” by the Bent.
Rome, 10 February 2012
