CBS Studios International and Telecom Italia today announced a non-exclusive licensing agreement that will allow subscribers to instantly stream CBS content in Italy on its Cubovision platform. The new on-demand service, called CBS, is the first branded subscription channel from this major Hollywood studio in the Italian market.
Launching 22 May on Cubovision, Telecom Italia’s broadband subscription on-demand service, subscribers will be able to stream early seasons of CBS's popular television shows like “NCIS,” “Dexter,” “Nurse Jackie,” and “90210” as well as full seasons of classics such as "Star Trek: Enterprise" and “Twin Peaks.”
Armando Nuñez, President, CBS Studios International: “Best-in-class programming from divisions across the CBS Corporation make this branded, on-demand service possible. We're excited join forces with Telecom Italia to provide Italian audiences with premium U.S. content whenever and wherever they want to watch it."
“With its launch in Italy, Cubovision is focused on adding significant quality to the entertainment choices available to Italian consumers, while providing a valuable new channel, increased consumer reach, adding “value creation” to the entire offer of TV programming from Telecom Italia” said Paolo d’Andrea, Head of Innovative VAS, Telecom Italia. “The partnership with CBS Studios International is significant and allows Telecom Italia to be the first to bring the major Hollywood studio’s branded channel in Italy, and we are excited to offer these popular programs to Italian entertainment fans anytime and anywhere.”
Cubovision is Telecom Italia’s brand for a multi-device home entertainment environment. The Cubovision experience is available through a custom Telecom Italia device – which has been the first-in-market to embody a complete multimedia experience. Thanks to its advanced technical features the service is available on an increasing number of Consumer Electronic devices including digital TVs and Smart TV, DTT decoders, gaming consoles, PCs and mobile devices, with a focus on smartphones and tablets.
This multi-device approach will leverage the growth of connected devices, providing a new value proposition for ADSL broadband adoption, including options for customers who aren’t PC-oriented.
Los Angeles, CA May 22, 2012
