A new chapter starring tennis player and proud Italian Matteo Berrettini goes to enrich the TIM campaign ‘La Forza delle Connessioni’ ('The power of connections'). The new advert, which features the Italian champion training on the court alongside his brother Jacopo, is now on air. The power and speed of Berrettini’s moves perfectly represent the strength of TIM Fibre up to 10 Gigabits per second, with maximum technology and dedicated assistance.
In ‘La Forza delle Connessioni’ TIM sets out to emphasise how connections unite people, whether similar or different, near or far. True connection is what overcomes distances and differences, that’s why TIM works every day to make connections accessible, secure and reliable.
With a soundtrack from Måneskin’s hit ‘Supermodel’, the 30-second advert will be broadcast on major national TV channels and features a significant multi-medium campaign.
THE STAGES OF THE ‘LA FORZA DELLE CONNESSIONI’ CAMPAIGN:
- 15 June 2022 - The TIM Group's new communication campaign ‘La Forza delle Connessioni’ kicks off. The Oscar-winning director Giuseppe Tornatore directs the first advert celebrating the importance of connectivity which transforms into human relations and helps to overcome distances and differences. ‘Made in Italy’ icons Domenico Dolce and Stefano Gabbana are the exceptional protagonists.
- 21 June 2022 - Federica Pellegrini, world swimming champion, is the new face of the campaign advert dedicated to the launch of the mobile business with the ‘TIM 5G Power’ offer.
- 4 July 2022 - Bobo Vieri and Costanza Caracciolo are the stars of the new advert for TIM’s fibre - ultra-fast, secure and reliable - and the sports content on TimVision, through DAZN with all Serie A TIM matches and Infinity Plus with the Uefa Champions League.
- 7 October 2022 - Marcell Jacobs is the new face of the TIM adverts. The Olympic champion perfectly represents the speed of TIM’s secure and reliable 5G network and fibre up to 10 Giga. He is also the star of the adverts dedicated to Christmas offers.
CREDITS
Production Company: Armosia Italia
Executive Producer: Emanuele Cadeddu
Director: Vittorio Bonaffini
Cinematographer: Emanuele Zarlenga
Post Video Production: M74
Agency: HAVAS Milan
Rome, 16 January 2023
