TIM and S.S. Lazio announce a new two-year partnership that will see Italy’s leading telecommunications company become Main Sponsor of Lazio Women and Official Telco Partner for the men’s first team.
The agreement also provides for the presence of the TIM logo as Sleeve Sponsor on the jersey of the Primavera Male team. There will also be a series of activities dedicated to customers giving them the chance to enjoy exclusive experiences.
The partnership is part of ‘La Forza delle Connessioni’, TIM’s campaign emphasising how connections help bring people closer together, become personal relationships and increasingly offer the opportunity to experience emotions like the ones provided by sports events.
Marco Canigiani, Marketing Manager of S.S.Lazio, said, "We are immensely proud of this partnership with TIM, a historic Italian company and leader in the telecommunications sector. We are particularly pleased that TIM not only joins our great Biancoceleste family, but also shares our dedication to supporting Lazio Women and the Primavera Biancoceleste, with a real focus on the development and promotion of women's and youth football.”
Sandra Aitala, Head of Brand Strategy, Media & Commercial Communication at TIM, added, "The agreement with S.S. Lazio is a further confirmation of our commitment to sport and, in particular, to the world of football, with which we have always shared the ideals of tenacity, passion and the desire to win. We are proud of this partnership with S.S. Lazio and we are particularly pleased to continue to support the talent of women in all fields, because gender equality cannot wait.”
Rome, 17 October 2024
