TIM and Juventus Football Club announce a new two-year partnership that will see Italy’s leading telecommunications company become Premium Partner of the Bianconeri club. The agreement provides for the TIM logo to appear as Sleeve Sponsor on the shirts of the women's first team and the U20 men's team, as well as visibility during the men's first team matches played at the Allianz Stadium. There will also be a series of activities dedicated to customers giving them the chance to enjoy exclusive experiences linked to the world of the Bianconeri.
The partnership is part of ‘La Forza delle Connessioni’, TIM’s campaign emphasising how connections help bring people closer together, become personal relationships and increasingly offer the opportunity to experience emotions like the ones provided by sports events. Moments to share with friends and family, whether at home or at the stadium, that reinforce the idea of being together.
Francesco Calvo, Managing Director Revenue & Institutional Relations of Juventus, said, “Two companies that are resolutely committed to excellence, setting ambitious and innovative goals. Always connected to the world of sport, and football in particular, we are delighted that Tim, by partnering with Juventus, has chosen to have maximum visibility on the sleeves of our women's first team and our U20 team, testifying to the path of development that has been taken. We know that the passion that drives both our companies can be a powerful asset for our fans.”
“We are particularly proud of this partnership with Juventus, a new collaboration in line with the values of sport that does not divide but unites, just like ‘la Forza delle Connessioni di TIM’,” said Andrea Rossini, Chief Consumer, Small & Medium and Mobile Wholesale Market Officer at TIM. “The agreement confirms TIM’s focus on the world of football, an integral part of our culture and tradition, with which we have always shared ideals like dedication, healthy competition and passion. We also continue to support the talent of women in order to achieve gender equality in every field as soon as possible.”
Rome, 5 December 2024
