Our press/advertising campaign "La Parità Non Può Aspettare" won the 21st Media Key Press, Outdoor & Promotion Award in the category "Institutional and social campaigns, public communication and CSR".
The jury recognized the creativity of the campaign made for TIM by Havas Milan, with which we highlighted the harsh data showing how distant we still are from achieving gender equality in different fields, from work to entrepreneurship to sports. The faces of our campaign, including some of TIM's people, are courageous testimonials in different fields.
This award comes after the NC Awards and Webby Awards received by the 'Labyrinth’ ad, signed by Oscar-winning director Giuseppe Tornatore, also part of TIM's LaParitàNonPuòAspettare project with which we set out to raise awareness among a wide audience to overcome the gender gap and accelerate change through concrete actions for TIM's people and the community.
Find out more about LaParitàNonPuòAspettare.
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