Innovative and dynamic: this is TIM Enterprise's DNA - TIM Group's business unit that supports big companies and Public Administrations in the digital transformation process. And these are also the traits of the new graphics characterizing its identity, and the new communications campaign, “C’è un domani da creare. Affidati a noi”, on air today.
TIM Enterprise was founded for the purpose of supporting companies and institutions in new opportunities for business, local and community growth, through all-round, innovative, safe and sustainable solutions.
Its main assets - Connectivity, Cloud, IoT, Artificial Intelligence and Cybersecurity - are completely integrated and evolved to generate cutting-edge services that can meet specific customer needs, while anticipating technological and market trends.
In such a dynamic context, today even TIM Enterprise's identity has gone through a make-over, to adopt a new visual language and claim, and convey the values of innovation and projection into the future in an even more distinctive way.
The two elements of the new visual identity: amethyst purple and the TIM Wave.
And so, in a context where change is constant and fast, and technologies are constantly intertwined, the chromatic fusion between TIM's iconic red and blue generates TIM Enterprise's new signature colour, the amethyst purple, which conveys pure energy, by combining the red's strength and vitality, with the blue's confidence and trust. This is complemented by a distinctive graphic symbol, the TIM Wave, which represents the concepts of evolution and digital transformation: a sinuous element that changes, based on the message and the content, and which is employed to highlight a notion, enhance a message, strengthen an idea.
If you are curious about the creation of our new identity and its applications, watch this video.
Se sei curioso di scoprire la genesi della nuova identity e le sue applicazioni guarda questo video.
The new communications campaign
TIM Enterprise's new identity also characterizes the new communications campaign, on air today, which will be streamed at the train stations of the main Italian cities, and at the Roma Fiumicino and Milano Linate Airports, and on digital press and social media channels. The campaign will feature different topics, one representing the entire range offered, and two focusing on the cloud and on TIM Enterprise's 16 Data Centres - an impressive asset for cutting-edge technology, powered 100% by green energy.
To know more about TIM Enterprise's services and solutions, click here
